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	<title>GreenRocket Consulting, LLC</title>
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	<link>http://www.gogreenrocket.com</link>
	<description>Go GreenRocket</description>
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		<title>Demoting the Colonel</title>
		<link>http://www.gogreenrocket.com/demoting-the-colonel</link>
		<comments>http://www.gogreenrocket.com/demoting-the-colonel#comments</comments>
		<pubDate>Sun, 23 Jan 2011 22:03:43 +0000</pubDate>
		<dc:creator>Shawn Kaup</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.6nuke.gogreenrocket.com/?p=81</guid>
		<description><![CDATA[After getting a hankering for KFC, 6NUKE did the unthinkable, ordered via the drive-thru and expected to get chicken.  We won't make that mistake again. Unthink the service side of KFC.]]></description>
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		<slash:comments>7</slash:comments>
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		<title>An Apple A Day</title>
		<link>http://www.gogreenrocket.com/an-apple-a-day</link>
		<comments>http://www.gogreenrocket.com/an-apple-a-day#comments</comments>
		<pubDate>Wed, 28 Apr 2010 21:51:36 +0000</pubDate>
		<dc:creator>Shawn Kaup</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.6nuke.gogreenrocket.com/?p=108</guid>
		<description><![CDATA[A recent article by Jeremy Smith of World Trade indicates that Apple transcends business school logistics by creating value and profit without demand by stating that Apple, “…create[s] value by transforming the innovations of others into products that consumers find useful and usable.”  I find it incredibly shortsighted that Smith is focusing on supply chain partnerships to create profit margin without making some mention of the cult status and marketing of Apple’s products that drives the immense volume of sales.  Smith noted the Zune, which was backed by the marketing dollars and branding of Microsoft, fell short by more than 11 million units to Apple’s iPod and iPhone products.  This isn’t a coincidence - it’s Apple, and what their brand represents to their very loyal customer base.  Taking a closer look at how sells Apple’s products indicates that demand is almost a non-factor due to their brilliant product positioning and branding.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Perfect Forecast</title>
		<link>http://www.gogreenrocket.com/the-perfect-forecast</link>
		<comments>http://www.gogreenrocket.com/the-perfect-forecast#comments</comments>
		<pubDate>Wed, 28 Apr 2010 21:44:29 +0000</pubDate>
		<dc:creator>Shawn Kaup</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.6nuke.gogreenrocket.com/?p=106</guid>
		<description><![CDATA[As a marketing manager for products and services at a Credit Union, forecasting demand impacts the strategic approaches determined to maximize the delivery and usage of all products and services. 

In services marketing the limitation is not the production and delivery of widgets, as much as it is maintaining adequate capital to loan ratios and determining the credit worthiness of consumers.  Combining this data with proper Time Series Forecasting of product specific peak sales seasons enables the marketing manager to exploit periodic and predictable consumer behaviors, and indicates the optimum timeframe for an advertising campaign.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>East Coast, West Coast, Worldwide</title>
		<link>http://www.gogreenrocket.com/worldwide</link>
		<comments>http://www.gogreenrocket.com/worldwide#comments</comments>
		<pubDate>Wed, 28 Apr 2010 21:36:10 +0000</pubDate>
		<dc:creator>Shawn Kaup</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.6nuke.gogreenrocket.com/?p=104</guid>
		<description><![CDATA[Manufacturers can strongly benefit from the global supply chain, and it is a growing trend for many reasons.  The major factors that jump out at me are the geopolitical implications.  For example, taxation, infrastructure, labor laws and overall startup cost are very enticing, but somewhat debatable for a manufacturing company striding toward globalization. In essence, the production capabilities and opportunities created by an efficient global supply chain are reason enough to implement this profitable strategy.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lean and Mean Relationships</title>
		<link>http://www.gogreenrocket.com/lean-and-mean-relationships</link>
		<comments>http://www.gogreenrocket.com/lean-and-mean-relationships#comments</comments>
		<pubDate>Wed, 28 Apr 2010 21:28:49 +0000</pubDate>
		<dc:creator>Shawn Kaup</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.6nuke.gogreenrocket.com/?p=100</guid>
		<description><![CDATA[The need for lean supply chain management is becoming relevant across multiple industries.  Traditionally, manufacturers like General Motors (GM), who practice lean management, have begun to illustrate an overall effectiveness that can translate to non-manufacturers, wholesalers, distributors, and retailers.  These industries can realize a benefit by focusing on methods that promote best practices, and by assessing their operation to develop more efficient service supply strategies and relationships to deliver services and products.  ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Time to Draw the Line</title>
		<link>http://www.gogreenrocket.com/draw-the-line</link>
		<comments>http://www.gogreenrocket.com/draw-the-line#comments</comments>
		<pubDate>Wed, 28 Apr 2010 21:17:36 +0000</pubDate>
		<dc:creator>Shawn Kaup</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.6nuke.gogreenrocket.com/?p=98</guid>
		<description><![CDATA[Today’s entry touches on a few scenarios that are familiar such as waiting for a table at a restaurant, or for a Doctor’s appointment.  As a Marketing Manager with a focus on advertising and client acquisition, I find a great deal of relevance in the “consumer experience.”  For this reason, I feel compelled to trouble shoot or ideate some of the dilemmas of managing waiting lines.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>De Plane Boss, De Plane!</title>
		<link>http://www.gogreenrocket.com/de-plane</link>
		<comments>http://www.gogreenrocket.com/de-plane#comments</comments>
		<pubDate>Wed, 28 Apr 2010 21:06:11 +0000</pubDate>
		<dc:creator>Shawn Kaup</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.6nuke.gogreenrocket.com/?p=95</guid>
		<description><![CDATA[6Nuke participated in a most interesting exercise recently that simulated the capacity and demand planning of an airline. The goal of the exercise was to schedule the maximum amount of passengers to yield the most profit. Needless to say poor planning, careless packing and countless variables made managing the capacity and demand extremely difficult.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Aim High!</title>
		<link>http://www.gogreenrocket.com/wheres-the-best-place-to-fly-when-you-live-in-harrisburg-baltimore-of-course</link>
		<comments>http://www.gogreenrocket.com/wheres-the-best-place-to-fly-when-you-live-in-harrisburg-baltimore-of-course#comments</comments>
		<pubDate>Wed, 31 Mar 2010 21:55:03 +0000</pubDate>
		<dc:creator>Shawn Kaup</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.6nuke.gogreenrocket.com/?p=93</guid>
		<description><![CDATA[Where’s the Best Place to Fly When You Live in Harrisburg? Baltimore of Course! 6Nuke recently traveled to Hot-lanta Georgia which meant participating in our favorite activity in the whole world, flying.  With respect to environmental orientation, BWI does a pretty good job, but a lot can be said about telling customers what to expect, specifically when men in black suits start stalking you. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Holy Ship!</title>
		<link>http://www.gogreenrocket.com/krisar</link>
		<comments>http://www.gogreenrocket.com/krisar#comments</comments>
		<pubDate>Mon, 08 Feb 2010 01:52:45 +0000</pubDate>
		<dc:creator>Shawn Kaup</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.6nuke.gogreenrocket.com/?p=87</guid>
		<description><![CDATA[When it comes to Krisar they hate one thing, getting bad customer reviews.  Fortunately for 6NUKE, they've mastered service recovery.  Krisar will stop at nothing to make the customer happy, from refunding free shipping to sending harshly worded emails telling customers, "They don't like bad reviews, so delete it." ]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Mountain Hotel, Meet the Internet.</title>
		<link>http://www.gogreenrocket.com/mt-hotel</link>
		<comments>http://www.gogreenrocket.com/mt-hotel#comments</comments>
		<pubDate>Mon, 01 Feb 2010 04:38:49 +0000</pubDate>
		<dc:creator>Shawn Kaup</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.6nuke.gogreenrocket.com/?p=84</guid>
		<description><![CDATA[The Mountain Hotel had it all, lodge style rooms, great ski slopes and even a cooky caretaker. So when we were asked to pay extra for ordering online, 6NUKE was about to go “The Shining” up in here... it’s gonna be a long winter.]]></description>
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		<slash:comments>2</slash:comments>
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